A fairer way to launch what matters.
Eclipse Surge helps retailers manage high-demand releases more fairly — giving genuine customers a clearer way to register, follow their progress and buy the products they want.
When demand exceeds supply, speed shouldn’t decide everything.
High-demand releases can sell out in seconds, leaving genuine customers frustrated and retailers with difficult allocation decisions. Eclipse Surge gives both sides a more structured way forward.
For customers
A fairer way to access high-demand releases
Register your interest in a release, follow its progress and understand what happens next.
Clear registration — Choose the products you’re interested in and submit one structured registration.
Fairer allocation — Retailers can allocate limited stock using structured rules instead of relying only on who checks out fastest.
One place to follow progress — View registration, allocation, wave and purchase status through Eclipse Surge.
For merchants
Run high-demand releases with confidence
Manage demand, make fairer allocation decisions and keep every stage of the release organised.
Structured release workflow — Manage registration, verification, allocation and purchase in clearly defined stages.
Stay in control — Review demand and make the final allocation decisions for your customers.
Keep stock organised — Track allocations and purchase opportunities without losing sight of what has been promised.
Pre-launch
Be part of what comes next.
Eclipse Surge is currently in pre-launch. Register your interest and we’ll let you know when it’s available to customers and merchants.